Claudia Bösl

Claudia-websiteFounder of Generation Sport

Topic: Outdoor Demographics... Are you riding the wave? 

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PRESENTATION OVERVIEW:

It’s a matter of nature that people get older. But it’s matter for society when whole populations are ageing. Demographic change affects countries all over the globe and is having an increasing influence on all areas of public life and significantly so in sports participation. The levels of interest in all forms of sport are highly affected by age factors and so in turn is demand for sports products. In Europe fewer children and an increasing amount of older sportsmen will drive the demand for sports and sporting goods, today and into the future. What challenges will arise from this shift? Can we evaluate its impact over the next decades? What strategies should businesses develop to take advantage of these demographic changes and how should they deal with the challenges this is creating?

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Marina Moretti Franco

Marina-website

Managing Director, Adventure Sports Fair (ASF)

Topic: Brazil, South America's giant goes outdoor 

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PRESENTATION OVERVIEW:

Brazil is experiencing a unique moment in its history: the economic development of the last decade, based on the growth of the middle class, raised the country to be the sixth largest economy in the world and protected its economy from the current global crisis. In parallel, the government created a program to encourage domestic tourism, which has since grown at twenty percent per year, with an emphasis on adventure destinations, generating the need for outdoor equipment, clothing and footwear. In addition the country will host the Football World Cup in 2014 and the Olympics in 2016. Currently the Brazilian market for outdoor products is estimated to be worth just under half that of Argentina, whereas the population is five times bigger, so the potential for significant growth exists. Marina will bring her intimate knowledge of the market to explain to the audience the key Brazilian outdoor trends.

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Philippe Wargnier

philippe_websitePresident www.evioo.com

Topic: E-commerce: the future of e-retailing channels

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PRESENTATION OVERVIEW:

In today’s multi channel retail environment brands need to be aware of all the latest developments that effect their offering to the consumer.  The speed of change in E-commerce means having your finger on the pulse of the latest developments, and can make all the difference between success and failure. Philippe has been at the forefront of the E-commerce retail revolution since 2006 when he started to build spartoo.com into one of France’s most successful online shoe stores. This combined with his time working for major consumer brands has given him the a great understanding of both the click and mortar and the pure e-retailer channels. Philippe will examine the latest developments in e-commerce to highlight emerging online retail channel trends.

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Jason Kibbey

Jason-website

Executive Director of the Sustainable Apparel Coalition 

 Topic: The Sustainable Apparel Coalition

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PRESENTATION OVERVIEW:

The clothing and footwear industry has been working to create guidelines and standards to deal with environmental and social concerns for many years. These initiatives have tended to be duplicative, which has created a confusing situation for brands, suppliers and consumers alike. The Sustainable Apparel Coalition was founded by a group of sustainability leaders from global apparel and footwear companies, together with leading environmental and social organizations to unify this myriad of solutions and create a standard Index for sustainability and social responsibility that unites, and is functional across, the apparel and footwear industry supply chains in their entirety.

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PJ Verhoef

pj-website

Founder EMEA chapter, advisory board member, The Location Based Marketing Association

Topic: Locator Marketing, the addition of location to consumer targeting

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PRESENTATION OVERVIEW:

If you follow the various Web 2.0 blogs, like Mashable and TechCrunch, you can’t escape the hype around location based (mobile) marketing. It’s a lot harder to find a consistent description of what it is exactly and why a brand, retailer or agency should get involved. A fast-growing segment of mobile consumers is eager to share personal location in order to get some form of benefit. Location enabled social apps are rapidly becoming popular around the world, and especially so in Europe. For businesses, the location marketing “game” is just starting. So it’s still exciting and sometimes frightening to be doing anything in this space. Experiments are in order, but need to be controllable from both a cost- as well as impact perspective.

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Alberto De Conti

Alberto-websiteCEO ADC Alchemy

Topic: The What and the How of dialing up innovation in your organisation 

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PRESENTATION OVERVIEW:

Innovation is often seen as the realm of small nimble businesses and new and exiting niche markets. But for the vast majority of organizations the need is to bring innovation year on year to their existing product lines to create either a new buzz around essentially a commodity product or to  achieve cost saving whilst at the same time avoiding any hiccups in the smooth running of the product lifecycles. Alberto will start by assessing Innovation In large Multinational Apparel Companies taking a look at how innovation can be encouraged by creating an organic culture of innovation. Then more specifically he will he will examine the critical Interface of Science – Fashion Design.

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Pascal Aymar

pascal-website

Coalision Ex General Manager Europe and Asia

Topic: Launch of outdoor industry specific advanced degrees

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PRESENTATION OVERVIEW:

With the goal of training future managers, technicians and sales representatives in the outdoor sports industry, Outdoor Sports Valley has developed the three outdoor sports specific degrees: a Master in Science in “Sports and Outdoor Industry Management”, a Bachelor’s degree in “International Sales Specialists in Sports”, and a Bachelor’s degree in “Performance Sports Textile and Footwear”. These European accredited degrees were developed in close partnership with the EMLYON Business School, the Université de Savoie in Annecy (both IAE Savoie Mont-Blanc Institute of Management and the IUT Technical School) and CNPC. These courses will welcome students from around the globe this autumn.

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John Jansen

john-websitePresident of EOCA, Managing Director and Head of Keen EMEA

Topic: EOCA, there for us all!

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PRESENTATION OVERVIEW:

Who or what is EOCA? Do you know what it does and how it is helping the outdoor industry to stand up to its responsibilities to look after the wild places it professes to love and value so much?  This charity, all of whose members are outdoor industry brands, retailers, agencies, media and other companies, is going from strength to strength as the industry recognises the role it has to play in looking after the natural environment it depends on for its livelihood.  Hear some of the incredible successes EOCA has achieved in such a short time of being, not least the overwhelming support and interest from the outdoor consumer – and its plans for the future.

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Rolf Schmid

Rolf-website

CEO Mammut Sports Group

Topic: Keynote address ISPO dinner

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PRESENTATION OVERVIEW:

Rolf Schmid this years dinner speaker, has like the two previous speakers Heiner Oberrauch and Paul Petzl, devoted most of his working life to the outdoor industry. During his time at the helm of Mammut he has guided the business to being one of the most respected brands in its peer group. Rolf will present a very personal view of the industry, which has played such an important part in his life.


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Vlad Moroz

Vlad-website

Redfox co-founder, co-owner and director

Topic: Russia, the land of opportunity?

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PRESENTATION OVERVIEW:

Following on from last years evaluation of the Chinese market, one of this year’s presentations on developing markets will examine Russia. With its close proximity to Europe, Russia is blessed with an enormous outdoor playground offering its inhabitants unrivalled opportunities for outdoor sports. And with a population almost half the size of the EEC and vast natural resources powering the economy forward it has many of the right ingredients to develop into a substantial market for outdoor products. Vlad will bring his own local experience and knowledge to revealing what stage of development the outdoor market in Russia is at today, what will be the key trends over the next few years and what are the unique aspects of the market that are vital to understand if one is to successfully launch a brand there.

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Philipp Meister

philipp-website

Manager Sustainable Materials and innovation, adidas Group

Topic: Environmental Sustainability at adidas with a focus on supply chain 

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PRESENTATION OVERVIEW:

Sustainability is as much a key feature in the supply chain as it is in the final product itself. Success cannot be achieved in one without success in the other. Philipp Meister, Manager Sustainable Materials and Innovation at adidas, a company that has a long history of managing sustainability in their supply chain and products, will examine the background to the work done at adidas and their achievements in this field. Philipp will speak about environmental initiatives and programs, ranging from work in the supply chain, to how adidas manages its own in-house environmental footprint for improvement. Many of the initiatives are based on collaboration with other industry partners, adidas being a strong believer that certain issues in the area of sustainability can only be improved as an industry. Finally Philipp will also discuss some of the challenges and opportunities adidas sees on the road to a more sustainable business environment.

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Bernard Bressoux

bernard-website

Technical & Quality Director Petzl

Topic: Consumer product liability

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PRESENTATION OVERVIEW:

The rise in consumer liability cases is one of the more troublesome trends that brands need to be concerned with. The Anglo-Saxon culture particularly in the USA has long had a very active civil liability environment led by aggressive no win no fee legal practices. Now the United Kingdom is increasingly heading in this direction, and it is only a matter of time before continental Europe is in a similar situation. So brands need to be fully prepared and have a thorough understanding of their commitment to both users and retailers! Following a recent case, the Petzl organization has found that it has had to implement a whole raft of measures to ensure that it is better prepared for when future consumer liability cases arise. In this presentation Bernard will explain what Petzl has done and why in order to meet this new challenge.

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Eugenio Di Maria

eugenio-website

Founder and CEO EDM Publications

Topic: Retail Panel - Multisport Stores: how does outdoor perform?

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PRESENTATION OVERVIEW:

This year has seen a continuation of market uncertainty, but with a shift in concerns towards how the future of the Euro will affect demand across Europe. To survive and prosper in the ever-changing market, outdoor brands are continually developing new strategies in all aspects of their businesses. With additional sales harder to come by it is important to look at how other sports are performing in these challenging times. The panel, made up of some of Europe’s top multisport retailers, has been assembled to discuss the retail environment in their sector. The panel will look at how outdoor brands are performing relative to brands from other sports categories, as well as how outdoor brands can render themselves more attractive to multisport retailers.

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Tomas Främberg

thomas_framberg_website Vice Buying Director Stadium

Topic: Retail Panel - Multisport Stores: how does outdoor perform?

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RESUME:

Tomas started working for Stadium in 1994 as a Store salesman and worked his way up through the store management, until in 2000 he became store manager. He then moved to Stadiums headquarters, as Business Unit Manager for the Action sports and Outdoors sports buying and sales department from 2000 to 2002. He then transferred to coordinating IT development including developing and implementing Stadiums assortment planning and order handling application (FFX), Implementing Stadiums ERP system - IFS application (the parts surrounding buying and sales) and developing and implementing EDI and WebEDI for Stadiums suppliers.

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Massimo Zuin

massimo-website

Sportland Category Manager for Outdoor, Bike and Ski

Topic: Retail Panel - Multisport Stores: how does outdoor perform?

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RESUME:

Born in 1972,Massimo originally studied as a surveyor before starting in shop retailing in 1995. His first position was as a shop assistant in a sport store and he worked his way up to become after 5 years the category manager for outdoor. In May 2003 he switched companies and joined Sportland as Category Manager for Outdoor, bike and ski for the whole chain. His current role includes: evaluating the outdoor’s department performance, buying and testing products, outdoor press relations, sponsoring and outdoor events management and managing Brand partnerships. His outdoor passion started when he was a child living close to the mountains and he now actively canoes, trail runs, canyons and climbs.

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Willy Beyeler

willy_website

Head of Brand management - IIC INTERSPORT International Corp

 Topic: Retail Panel - Multisport Stores : how does outdoor perform?

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RESUME:

Following an Apprenticeship in Business administration and then a Degree in marketing. Willy started work as a sales clerk and over five years worked his way up to store manage . He then moved across to the consumer goods industry to be Marketing Event Manager at Adia Marketing, part of Addecco and to be Product Manager for kitchen appliances at Zyliss in Switzerland. In 1989 Willy returned to retail side of business with his appointment as Product Manager for Outdoor Hardware and Bikes at IIC-Intersport International Corp. After 3 years he became Business Unit Manager for Outdoor & Bikes as well as for Team sport & Fitness equipment, this included managing the cooperation with strategic brand partners and the development of Intersports own brands. 

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George Schott

george_websiteVice president Sales & Marketing Injinji

Topic: Cracking the US market

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PRESENTATION OVERVIEW:

Entering the US market for European brands is a daunting prospect. The shear size of the market make it a must go to for brands with global ambitions and yet understanding it and getting the initial launch right while being based on the other side of the Atlantic mean for many brands this is the most difficult geographical expansion that they will have to make. As a brand you only really get one clear opportunity to enter the market, if you have to try again then your brand will already have an associated reputation. George will use his knowledge gained over many years of launching brands in the US market to explain what brands need to do to be successful in this challenging market.

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