Philippe Wargnier


Topic: E-commerce: the future of e-retailing channels



In today’s multi channel retail environment brands need to be aware of all the latest developments that effect their offering to the consumer.  The speed of change in E-commerce means having your finger on the pulse of the latest developments, and can make all the difference between success and failure. Philippe has been at the forefront of the E-commerce retail revolution since 2006 when he started to build into one of France’s most successful online shoe stores. This combined with his time working for major consumer brands has given him the a great understanding of both the click and mortar and the pure e-retailer channels. Philippe will examine the latest developments in e-commerce to highlight emerging online retail channel trends.


Educated in France, Philippe has a Master's in Applied Economics and a Master’s (D.E.A) in Organizational Policy, both from the IX Dauphine University in Paris.
After completing his education, Philippe specialized in market research, with clients including Lever, KJS, BN, Unisabi and BE, and joined Infratest, part of Burke marketing research. In 1988 he became Group Marketing Manager for Cadbury France, part of the Cadbury Schweppes Group, and three years later was appointed Marketing Director. Here he repositioned the Poulain and Super Poulain brands and was involved in the takeover of Bouquet d'Or. He then spent 5 years at the Intermarche Group and then moved on to become Sales and Marketing Director at Extrapole/Virgin, a Lagardère Group subsidiary. In 2001 he moved to Go Sport as Assistant Managing Director and in 2004 he was made Managing Director. In 2006, Philippe ventured out on his own and launched, an e-commerce site specializing in shoe sales, where he was president through 2009. Philippe left to set up, an online eyewear shop utilizing the opticians' network. His hobbies include running, mountain biking and sculpture. has been selling eyewear online in France from business to consumer and from business to business to consumer since April 2010, with the goal of taking 15% of the online optician market. At present, is one of the benchmark sites of business to consumer sunglasses sales, with a turnover of 520K € in 2011. The main I.T. engineering is operational and the priorities are now to launch in 4 other countries in September 2012, increase the range of frames and to develop intelligent technologies to help with choosing glasses on the Internet. On the site, the visitor chooses from a wide stock of branded frames and selects the lenses that correspond to how much correction they require. Frames are sent to our partner opticians where customers then go to choose, finalize and collect their pair of glasses (measurements and adjustments made, lenses put in). combines the advantages of the internet (large choice, price/quality ratio) with the expertise and service quality of the optician in the shop. The eventual goal is to become the world's number one player in multichannel, "click and mortar" opticians. Selling glasses online is a new channel that has yet to be heavily invested in by traditional players. The in-shop opticians market is becoming more and more saturated. has become the best partner for opticians by allowing them to benefit from the potential of the Internet without having to invest.

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