Rolf Schmid


CEO Mammut Sports Group

Topic: Keynote address ISPO dinner



Rolf Schmid this years dinner speaker, has like the two previous speakers Heiner Oberrauch and Paul Petzl, devoted most of his working life to the outdoor industry. During his time at the helm of Mammut he has guided the business to being one of the most respected brands in its peer group. Rolf will present a very personal view of the industry, which has played such an important part in his life.


Born in 1959 in Germany, Rolf spent his early life living in Denmark, Buenos Aires in Argentina and then Rome. On the way he picked up a number of languages including Spanish, German, Danish, Italian, French and English, before settling in Switzerland where he studied Business Administration at the HSG University in St Gallen. Before arriving at Mammut Rolf’s career covered a number of different business sectors including the Pharmaceutical, Swiss Watches and Tourism industries. His first position was as an Assistant to the Director at Ciba-Geigy Pharma Switzerland, where he was responsible for business development and marketing, including projects such as the implementation of a customer service programmes targeted at physicians and pharmacists. In 1987 Rolf moved to Tissot SA the watch brand, first as regional marketing and sales manager and then becoming managing director for Tissot Spain in Madrid.
In 1989 he became a vice director at CFC Management Consulting AG, responsible primarily for tourism mandates and in 1991 he was appointed CEO and joined the board of Directors of Corona Holidays AG. In 1996 Rolf took over the responsibility for Arova-Mammut AG’s sports Business Unit and changed the product-orientated organization to a marketing driven company .The following four years were given over to acquisitions, as he integrated Ajungilak, Toko and Raichle into Mammut’s organization. Mr. Schmid took over as Chief Executive Officer of Mammut Sports Group AG in 2000.While working for these companies he has also held the position of Chairman of the German Fachgruppe Outdoor im BSI from 1999- 2003, Board Member / Director of committee of the SPAF  (Swiss association of sporting goods suppliers) from 2000 – 2008 and from 2003 to 2011 Rolf was the chairman of EOG, where he is still a board member. Rolf is a Swiss national and married with two children and was the OutDoor Celebrity of the Year in 2008 and is Outdoor.markt  2012’s Outdoor Personality.

Mammut Sports Group AG is one of the most important and most successful suppliers of outdoor and sports articles, establishing quality and innovation standards and setting new trends. Mammut’s product range offers the right equipment for almost every alpine activity Mammut Sports Group AG originated as a small family business founded in 1862 by the young, skilled rope maker, Kaspar Tanner. Initially, the firm mainly produced products for the agricultural sector, but after the Second World War Tanner produced the first mountain-climbing ropes from synthetic fibers. By the late 1940s, the family business had grown into a successful firm with 53 employees.  In 1962, the company celebrated its centenary. Turnover was 30 times higher than in 1936 and the firm which once produced handcrafted ropes had become an innovative manufacturing company. In the 1970s, Mammut increased the focus on the development of its leisure products and, by 1973, the Swiss firm not only manufactured ropes but also clothing, sleeping bags and backpacks for sporting activities, Mammut has produced many award-winning products over the years, including most recently an Ispo Outdoor Award in 2011. Today, the Mammut Sports Group earns 75% of its turnover abroad, while its total turnover has increased over the past fifteen years from 25 million Swiss francs to 210,8 million Swiss francs (2011). With 465 employees, subsidiaries in Germany, Norway, the UK, Japan, Korea and the US, a worldwide sales network and an infrastructure which has enjoyed significant investment in recent years

Tel: +41 62 769 83 56

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