Pascal Aymar


Coalision Ex General Manager Europe and Asia

Topic: Launch of outdoor industry specific advanced degrees



With the goal of training future managers, technicians and sales representatives in the outdoor sports industry, Outdoor Sports Valley has developed the three outdoor sports specific degrees: a Master in Science in “Sports and Outdoor Industry Management”, a Bachelor’s degree in “International Sales Specialists in Sports”, and a Bachelor’s degree in “Performance Sports Textile and Footwear”. These European accredited degrees were developed in close partnership with the EMLYON Business School, the Université de Savoie in Annecy (both IAE Savoie Mont-Blanc Institute of Management and the IUT Technical School) and CNPC. These courses will welcome students from around the globe this autumn.

Pascal will present a brief outline of the initiative and explain how the industry can benefit by supporting these education programs.



Pascal is an industry veteran with over 30 years experience with industry leaders such as Salomon, Scott and Reebok. He studied in Grenoble before earning his degree at the Ecole de Management de Lyon. In 1980 he joined Salomon as a market researcher and then held a variety of positions there including Export Director, Communication Director Europe and International advertising manager before he was appointed Managing Director of the French subsidiary. In 1990 he moved to Hasbro toys, his only time working outside the sports world, as marketing director. Two years later he left to set up the French subsidiary of Scott Sports Group (USA). In 1998 he returned to Salomon as Global Brand Director and then additionally took on the role of Managing Director for their Asia Pacific and South America regions. More recently, he was Reebok’s Vice-President Marketing Asia-Pacific based in Hong-Kong before joining Coalision from September 2009 to May 2012 where he acted as General Manager in charge of overseeing the development of Coalision brands in Europe and Asia .
Pascal is married with five children and enjoys skiing, rugby, football, tennis and travelling.

A blend of the words “coalition” and “collision,” the name Coalision reflects what this company is all about: a strong coalition stemming from the healthy collision of ideas. Coalision owns and manages the Orage, Lolë and Paradox brands. More than 2500 retailers in Canada, the United States, Europe and Asia carry their products. The Company employs a total of about 140 employees in its four offices: the head office is in Longueuil, on the south shore of Montreal in Quebec (Canada), as well as in Burlington, Vermont (USA), Annecy (France) and Hong Kong.


"Outdoor Sports Valley" is an expression that refers to both a region and a cluster of industries dedicated to outdoor sports. This area spans the Alps from Grenoble to Innsbruck, and encompasses tens of thousands of employees from the sports and recreation industries, the headquarters of most outdoor industry companies, and represents one of the planet's most unique playgrounds. The Outdoor Sports Valley concept, developed in Annecy in 2009, became an official association in 2010, and a certified industry cluster (Grappe d'Entreprises) in 2011 by the French state (DATAR). Annecy - Chamonix, exceptional geographic and strategic locations, are the official capitals of the Outdoor Sports Valley.

Currently covering the Haute-Savoie area, OSV's role is to federate, represent, and contribute to the development of the outdoor sports industry. Guided by sustainable development principles for all actions, OSV is organized around three core functions: education, business services for members and events.OSV has grown quickly in two years, already counting more than 100 member companies, with the short term goal of 125 members for 2012, and long term plans to reach across the Rhône-Alpes region and the entire Alps.

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