Mark Held


Secretary General of the European Outdoor Group

 Topic: The Shape of Outdoor in Europe

Wednesday October 12th - 9.00-10.00am


Market Facts, figures and trends are vital to making better decisions, so this year the Forum will be presenting reports from the three big regional markets, Europe, North America and China. Each of the speakers will report on their markets overall performance and then drill down into the top ten most influential trends to give you the information you need to drive your global business forward.

For Europe Mark Held, secretary general of the European Outdoor Group, will present for the first time the headline results of the brand new European State of Trade Survey.Until now the European outdoor industry has lacked even the simplest information about the size of the market place in outdoor products. To address this issue the European Outdoor Group (EOG) launched a new initiative with the support of many of the major brands active in the European market, to create a survey that could be used as a benchmark for performance.

The complete report will only be available to those participating in the project, but the Forum will provide the first opportunities for those brands not involved to see some of the headline results and also discuss the benefits of participating in the survey, with brands who are already involved. For the first European State of Trade Survey companies have provided figures for 2008, 2009 and 2010, to ensure continuity and reliance of results.

Additionally the results of a more specific national survey that has been tested in the United Kingdom will also be revealed, this could form the basis of a more detailed survey that could be rolled out across Europe country by country.


Born in 1959, Mark had an interest in outdoor activities from an early age and went on his first major expedition at the age of 15. Graduating from the University of Newcastle upon Tyne in 1983 with a degree in modern languages, his passion for climbing quickly led to a position with the UK outdoor specialist, Berghaus. By the age of 30 he’d been appointed to the board of directors with responsibility for international sales.

Following on from this was a move to the Swiss climbing specialist the Mammut Sports Group where he gained further experience of working in an international setting.He returned once more to the UK and after a period of working as a Consultant he re-joined the Board of Berghaus for a further five year term. In 2002 he joined Lowe Alpine as a Group Board Director and with this came a move to the Lake District National Park in north west England.

Together with the CEO of the Mammut Sports Group, he founded the European Outdoor Group (EOG) in 2003 with the clear objective of uniting the hitherto fragmented outdoor industry. The EOG’s agenda covers key areas such as research, sustainability, CSR, outreach and conservation. To date the EOG has been hugely successful and its deliberately limited membership of 53 brands represents approximately 80% of the branded outdoor market. In 2005 Mark agreed to take on the leadership of the group and became Secretary General, a post he has held since.

 Still living in the Lake District, Mark tries to fit in myriad of other activities in his spare time, such as fly fishing, climbing and farming.

 The European Outdoor Group

The EOG is an association set up to represent the common interests of the European outdoor industry. Founded in 2003 the European Outdoor Group has 55 members, which include some of the largest brands in the world. The combined strength of the member brands, and a close cooperation with national outdoor associations, provides an extremely powerful force to represent the whole European outdoor industry in a constructive and positive manner.

Further information about the European Outdoor Group can be found on the website: or contact Vanessa Knowles, Tel: +44 1942 886402, Cette adresse e-mail est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir.  

Back to speakers list