Walter Naeslund


CEO Honesty Stockholm Sweden

Topic: Modern Marketing Strategy: gossip, celebrities and the art of seduction.

Tuesday, October 11th - 3.20-4.20pm


Believe it or not even the most traditional brands will soon be relying on gossip, celebrities and the art of seduction as the basis for their marketing campaigns. Social communities, the bedrock of new media, are just a gigantic version of your close group of friends; and we all want to know what each other are doing, where, and with whom. And don't forget, the sports industry has had its own celebrities for years, we just called them athletes.
Walter will take us on a journey through gossip theory and how it is empowered by social media, and present a model for making gossip the cornerstone of your marketing strategy. We will have a look at a real life implementation of this strategy and see how a campaign by design can take on a life of its own.

This presentation is not about digging deep into technology or theory, but about showing how simple insights into who we are as people can lead to real life business results and leverage your marketing budget. And who knows – you might even pick up a thing or two about seduction along the way.


Entrepreneurship has been the thread running through Walter Naeslund's career. From 1998 to 2003 Walter was busy at Linköping Institute of Technology where he was Chairman of the Student Union and Co-Founder of the Student Magazine Ikon. In between he managed to fit in a Master of Science degree in Media Technology. From there he moved on to enter and drop out of business school at Lund University before he completed his education at Berghs School of Communication where he studied to be a copywriter.
His first job was at Bonnier Publications where he was Assistant to Art Director for Seth Olsen at Wakeboarding Magazine, he moved to Zodiak Television as a PR-, Press & Analysis Coordinator before leaving to found TVA, a Television consultancy where he headed the development of the proprietary AI-based analysis tool TVAWeb.  In 2006 Walter decided it was time for some foreign experience and moved to BBH New York in the heart of the marketing agency business. In 2008 he joined Verymuchlogo McCann as a Strategist / Partner and in 2009 founded his own agency Honesty which today employs around 20 people. Walter describes himself as a stubborn entrepreneur, Founder and CEO of advertising agency Honesty, Professional speaker (in Sweden and internationally) and a Blogger. He specializes in entrepreneurship and marketing in the intersection of technology and behavioral psychology.


Email: Cette adresse e-mail est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir. Tel: +46 708 560 365

Back to speakers list