Frederic Hufkens

frederick_hufkens1CEO of the A.S. Adventure Group

Topic: Panel Debate, the future of retail

Wednesday, October 12th - 10.40-12.00am



Frederic has been involved in the retail business for many years. From 1997 he was an advisor to the Halley Family who own approx 20% of Carrefour supermarkets. During this time he was involved in the purchase of G.I.B. the largest food retailer in Belgium, Super Mercados Norte in Argentina and a number of other food retailers. In 2002, he set up a family office/private Equity fund for the Halley family investing in specialty retail and started to buy retailers and brands such as Republic, a Street and Urban clothing retailer, in the UK with 100 stores and Jill Sander the German fashion brand.

Since April 2006 he has been a director and part of a group of investors that took over La Senza, the leader in lingerie in the UK with 170 stores. Following the purchase of AS Adventure Group by Lion Capital in November 2007 Frederic was appointed Executive Chairman and in October the following year he was also appointed CEO of the group.

A.S. Adventure Group.
The Group is a leading player in the European outdoor specialty retail market, operating in five countries with 138 Stores. The group operates under a number of national brands names, including Cotswold Outdoor with 63 stores in the uk, AS Adventure with 36 stores in Belgium and  Bever Zwerfsport with 36 stores in Holland. The group is in the midst of an ambitious expansion plan, last year 18 new stores were opened and this year an additional 7 have been opened so far. Turnover in 2010 was  €292 Million an increase of over 20% on the year before.


Back to speakers list